Case study · Construction · CRM
KANNA.
A complete online presentation connected to CRM workflows, lost-lead tracking, content management and a fast technical foundation.
Homepage. Proof right below the hero — 1k+ buildings, 20-year warranty.
Project overview
A contractor with a growing lead volume needs more than a brochure website.
We rebuilt the digital presentation around clear services, proof and conversion paths, then connected those touchpoints to the CRM and content workflow.
Marketing, lead capture and operational follow-up are connected into one clearer system rather than living in separate tools.
Challenge
A contractor with a growing lead volume needs more than a brochure website. Enquiries have to be captured, followed, measured and supported with credible educational content.
Solution
We rebuilt the digital presentation around clear services, proof and conversion paths, then connected those touchpoints to the CRM and content workflow.
Savings calculator. Enter the building, get a twenty-year projection.
The system behind the website
Lead tracking, lost-lead visibility, a blog CMS and analytics sit behind the public experience, while performance work keeps the frontend fast and stable.
From service page to qualified enquiry
Visitors can understand the offer and move toward an estimate without navigating internal company complexity. Educational content supports users who need more confidence before contacting the team.
A CRM trail after the form
The public website and operational follow-up share the same lead logic, which makes it easier to see where opportunities are created and where they are lost.
Why it matters
For KANNA, the website did not end when a form was submitted. Each enquiry needed to remain visible through the sales process so the team could see what happened next.
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